Course
Digital Marketing 3.0 (SEO, PPC, SMM)
Master a new profession from scratch — no technical skills or special preparation required.
- $299 $199
- Duration: 1.5 months
- Format: online
Program goal
Train a digital marketing specialist equipped with every skill needed to succeed in the field.
After this course you will be able to:
- ✓ Run internal and external website audits and surface problem areas
- ✓ Define monetization goals and conversion methods for any website
- ✓ Build both strategic and tactical promotion programs
- ✓ Implement an SEO strategy end-to-end
- ✓ Regularly analyze and adjust ranking factors
- ✓ SEO-design mid-sized resources from the ground up
- ✓ Apply for internships and entry-level roles in the industry
What you'll learn
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On-site SEO
Optimize and promote sites into the top of search engines.
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Ad campaign setup
Run ads on Google, Facebook, Instagram, TikTok.
-
Digital strategy
The right approach to building a digital marketing strategy.
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Semantic core research
Build a semantic core for any project.
-
Filter recovery
Hands-on experience removing sites from Google penalties.
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Analytics tooling
Hot Jar, Google Analytics, GA4, GTM, Looker Studio.
What you'll achieve
- ⭐A profession that's in high demand on the IT services market
- 🔎Skills to promote any site in any niche into search engine top results
- 👥The ability to build a reliable client pipeline from SEO
Our graduates:
70%
Successfully placed in jobs
95%
Satisfied with the course
20%
Launch their own projects
Program
Format — online
Module 1. SEO fundamentals
- ·Search engine architecture and how they work
- ·Site visibility
- ·Calculating search impressions
- ·Page relevance
- ·Relevance criteria
- ·Search result ranking
- ·PageRank, TrustRank
- ·Influence on results — myths vs reality
- ·Content uniqueness
- ·Search engine filters
Module 2. Search queries
- ·Query types
- ·Semantic core concept
- ·Methods of compiling the semantic core
- ·Keyword research in Google
- ·Site position tracking
- ·Working with Wordstat & Keyword Planner
- ·Frequency: low / mid / high
- ·Competitiveness: low / mid / high
- ·Target page selection
- ·Promotion strategy
Module 3. On-page site optimization
- ·Content optimization
- ·Site structure
- ·Title optimization rules
- ·Title templates per site type
- ·Description optimization
- ·Heading and list optimization
- ·Image optimization
- ·SEO content writing workflow
- ·Text metrics: density, uniqueness
- ·Image search promotion
- ·Snippets
Module 4. Internal factor optimization
- ·URL optimization
- ·404 page configuration
- ·Robots.txt & Sitemap
- ·Google Webmaster tools
Module 5. Link ranking
- ·How link ranking works
- ·Internal vs external links
- ·Text vs image links
- ·Link parameters and attributes
- ·Quality criteria for internal links
- ·Quality criteria for external links
- ·Permanent vs rented links
- ·Anchor / non-anchor / branded distribution
- ·Anchor list strategy
Module 6. Off-page optimization
- ·External link parameters
- ·Backlinks
- ·Donor page characteristics
- ·Working with Semrush & Ahrefs
- ·Link exchanges
- ·Automated promotion
- ·Directory registration
- ·Google & Yandex maps registration
Module 7. Google Tag Manager
- ·Google Analytics tag implementation
- ·Facebook Pixel event tracking
- ·Google Ads conversion tracking
- ·Button click tracking in GA4
Module 8. PPC advertising — theory
- ·How contextual advertising works
- ·Ad formats
- ·Pricing models (PPC, CPC, CPO, CPA, CPM)
- ·Key concepts: relevance, remarketing, CTR
- ·PPC workflow stages
- ·Landing page optimization
- ·Keyword research and match types
- ·Negative keywords
- ·Targeting types
- ·Ad creation
- ·Google ad policies
- ·A/B testing
Module 9. PPC advertising — practice
- ·Working with the Google Ads account
- ·Account creation and setup
- ·Campaign creation
- ·Report types and automation
- ·Campaign analysis
- ·KPI and analysis methods
- ·ROI analysis
- ·Campaign optimization
- ·Automated rules
- ·Google Ads scripts
Module 10. Social Media Marketing (SMM)
- ·SMM fundamentals
- ·Brand promotion on social networks
- ·Facebook: groups, pages, ad tools
- ·Twitter and Instagram capabilities
- ·Marketing approach to social networks
- ·Promotion effectiveness measurement
- ·Targeted ads on Meta & Instagram
- ·Technical setup
- ·Audience selection
Module 11. Usability
- ·What site usability is
- ·How to understand if your site is convenient
- ·How usability affects conversion
- ·How sales pages are built
- ·What to test and how often
- ·Case studies
Module 12. Strategy and web analytics
- ·Business goals and their online reflection
- ·Key performance indicators
- ·Conversion: tools and methods
- ·Online business growth strategy
- ·Web analytics services overview
- ·Google Analytics setup
- ·Call-tracking systems
- ·Sales site development stages
- ·CMS, mobile apps, responsive layout
Tuition
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